Everybody knows IKEA. Whether you like it or not you can’t deny chain’s clever openness to hacks and products’ customization. One of such companies is Bemz. Its story starts…in Canada. The founder & CEO, Lesley Pennington, is a graduate of Fine Art and Art History from University of Toronto. With Apple’s work experience in Silicon Valley, and after moving to Sweden and falling in love with the lifestyle, she had a brilliant idea. IKEA market is practically all over the world. But its designs, however stylish and inexpensive, quickly lose unique character. So what do you do to your old sofa to give it second life (and respect the environment at the same time)? You order a slipcover and change the legs and you end up with stylish high-end looking piece.
Bemz is not only beautiful, because its products are designed by fabric artists and famous designers. The company business model is excellent, with carefully and professionally thought over process. Not to mention marketing, branding and customer service where you can get free samples. “Every piece we make is sewn-to-order – a conscientious decision to manufacture on demand to reduce waste” says Bemz website. The prices are very affordable (full sofa covers start from 130 CAD) and the end result brings good ROI when staging to sell a property. Fabrics choice is overwhelming: from type of materials, like velvet and linen, colors and patterns, not to mention product types like headboards, chairs and bean bags. And it doesn’t stop on IKEA’s in stock furniture. You can customize the fit even for items no longer available.
Be sure to check it out and stage you house for listing no one will walk away from!
All photos from Bemz.com
Please note this is not a sponsored post and all opinions are my own.