Adding value to real estate – interview with Amy Chamberlain, founder of The Real Estate Stylist

Amy and Sara Chambarlain, The Real Estate Stylist

In the hot property market full of hungry sharks (they have those in Australia, right?) they only had 20k to start and one good lead. Today they are one of the most recognizable service provides, staging high-end houses for celebrities in Melbourne. They most recently started to teach their own workshop for stylists and just last week announced collaboration…

The art of branding strategy for brokerage – case study of Fantastic Frank

Branding is about telling a story. Who you are, what sets you apart. Not only with words. And as often undermined, perfectly planned is the ground-breaking for success by the biggest. When it comes to Fantastic Frank, words like revolutionary, market leader or trend-setter are just about right. In real estate world, they are as Americans say "something else".  It…

Why stage in seller’s market?

home staging, hamilton on

Question I often hear: Would you explain how staging typically works?  Seems like an expensive proposition for the seller if the buyer doesn't purchase the furniture and accessories... Your house stops being "your" house the moment you decide to sell it. It becomes a  merchandise item. Ruthless as it seems, like every other, it requires good…