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home staging, hamilton on

Why stage in seller’s market?

Question I often hear: Would you explain how staging typically works?  Seems like an expensive proposition for the seller if the buyer doesn’t purchase the furniture and accessories…

Your house stops being “your” house the moment you decide to sell it. It becomes a  merchandise item. Ruthless as it seems, like every other, it requires good marketing if you want to sell it fast (reaching the right buyer’s attention) and for a premium price.

Sometimes you decide you will sell it the moment you buy it. And sometimes that’s where home staging starts… Continue reading “Why stage in seller’s market?”

ikea klippan

Smart way to facelift or customize your upholstered furniture

Everybody knows IKEA. Whether you like it or not you can’t deny chain’s clever openness to hacks and products’ customization. One of such companies is Bemz. Its story starts…in Canada. The founder & CEO, Lesley Pennington, is a graduate of Fine Art and Art History from University of Toronto. With Apple’s work experience in Silicon Valley, and after moving to Sweden and falling in love with the lifestyle, she had a brilliant idea. IKEA market is practically all over the world. But its designs, however stylish and inexpensive, quickly lose unique character. So what do you do to your old sofa to give it second life (and respect the environment at the same time)? Continue reading “Smart way to facelift or customize your upholstered furniture”

Real Estate Photography, living room, interior design

How to stand out with your real estate marketing

– an interview with professional real estate photographer Matthew Stallone from Stallone Media

I’ve got to know Matthew’s work browsing one of real estate agent’s Instagram account. He caught my attention when I saw his post educating his followers on consequences when some agents just let go and take their photos themselves. It made me think what quality marketing means and how it changes everything.  He’s one of the best listing photographers in GTA working with big agents. And he was very open to my idea of talking about real estate photography and… a bit about staging.

Here’s what you can expect:

  •  what is the best time of the day to take listing photos?
  • do all the lights have to be switched on during photoshoot and what to watch out in terms of light?
  •  what is HDR photography and is it better than Flash photography?
  • how can you tell if the photographer you’re hiring is really good?
  • what is video production and why would you use it?
  • how did he start and how he marketed his business?
  • do you need photos that are shot with wide angle lens?
  • who manages his social media and which channel is the biggest hit?
  • what he thinks about running a real estate business?
  • what’s the difference between European and American real estate photography?
  • is low commission a good marketing idea?

Continue reading “How to stand out with your real estate marketing”

Beige is back!

I see it all the time in my clients’ homes. Like a ghost of the decade of Johnny Deep and Kate Moss relationship (I loved it btw). So often it is associated with classy family home look and we just think, that’s the way it is, that’s the way it has to be. No, it doesn’t. But if you already have it, you are not sentenced to forever “lack-of-design” blacklist. This is on how to rock it.

Continue reading “Beige is back!”

How to style minimal and not look stark

Everything tastes better in moderation, don’t you think?…

We love surrounding ourselves with possessions to display our curiosities and tell the rich story of our lives. Styling discipline however works wonders, especially when selling property. Just like my diet to my body lately;). The paradox is that it looks like it requires the least amount of resources, like time and amount of props. Sometimes its true. What’s for sure, is that it looks luxuries, refined and understated.

I analysed minimalistic styling, so if you like the look it might help the next time you want to style for sale.

Continue reading “How to style minimal and not look stark”