Adding value to real estate – interview with Amy Chamberlain, founder of The Real Estate Stylist
In the hot property market full of hungry sharks (they have those in Australia, right?) they only had 20k to start and one good lead. Today they are one of the most recognizable service provides, staging high-end houses for celebrities in Melbourne. They most recently started to teach their own workshop for stylists and just last week announced collaboration […]
The art of branding strategy for brokerage – case study of Fantastic Frank
Branding is about telling a story. Who you are, what sets you apart. Not only with words. And as often undermined, perfectly planned is the ground-breaking for success by the biggest. When it comes to Fantastic Frank, words like revolutionary, market leader or trend-setter are just about right. In real estate world, they are as Americans say “something else”. It […]
Why stage in seller’s market?
Question I often hear: Would you explain how staging typically works? Seems like an expensive proposition for the seller if the buyer doesn’t purchase the furniture and accessories… Your house stops being “your” house the moment you decide to sell it. It becomes a merchandise item. Ruthless as it seems, like every other, it requires good […]
Smart way to facelift or customize your upholstered furniture
Everybody knows IKEA. Whether you like it or not you can’t deny chain’s clever openness to hacks and products’ customization. One of such companies is Bemz. Its story starts…in Canada. The founder & CEO, Lesley Pennington, is a graduate of Fine Art and Art History from University of Toronto. With Apple’s work experience in Silicon Valley, and after moving to […]
How to stand out with your real estate marketing
– an interview with professional real estate photographer Matthew Stallone from Stallone Media I’ve got to know Matthew’s work browsing one of real estate agent’s Instagram account. He caught my attention when I saw his post educating his followers on consequences when some agents just let go and take their photos themselves. It made me think what quality marketing means and how […]
