There are two groups of home buyers: future owners-occupiers and real estate investors searching for next venture. They both assess the property and look at it with very specific list of things. And evaluate the potential of a house. So what do they really want? Read on, then take a walk around your house and look at deal breakers with buyer’s hat on, before and after you did some renovations to increase it’s value. Eliminate negative impression and take their expectations one step further!
In the hot property market full of hungry sharks (they have those in Australia, right?) they only had 20k to start and one good lead. Today they are one of the most recognizable service provides, staging high-end houses for celebrities in Melbourne. They most recently started to teach their own workshop for stylists and just last week announced collaboration with Dulux paints as their ambassadors for white paints: Natural White and Lexicon. They lead the way in this tough industry with 16 people team. I was lucky to catch one of two, Amy Chamberlain, in their busy schedule to share some insights on how to show guts and build profitable staging company from scratch. Their story is as amazing as their personalities!
Branding is about telling a story. Who you are, what sets you apart. Not only with words. And as often undermined, perfectly planned is the ground-breaking for success by the biggest.
When it comes to Fantastic Frank, words like revolutionary, market leader or trend-setter are just about right. In real estate world, they are as Americans say “something else”. It all starts with philosophy that shifts the focus to the lifestyle and design of the place for sale.
Photos of the properties that were in FF inventory have been shared on websites, blogs, in books and magazines. The agency itself spent entire year working extensively on social media.
Question I often hear: Would you explain how staging typically works? Seems like an expensive proposition for the seller if the buyer doesn’t purchase the furniture and accessories…
Your house stops being “your” house the moment you decide to sell it. It becomes a merchandise item. Ruthless as it seems, like every other, it requires good marketing if you want to sell it fast (reaching the right buyer’s attention) and for a premium price.
Sometimes you decide you will sell it the moment you buy it. And sometimes that’s where home staging starts…